Start With Why - A Book Review
Start With Why * is a book about inspiring people. It is written by inspirational speaker Simon Sinek. I first discovered Simon through his lectures that you can find on youtube. I have saved some and stored them on a playlist here . The book starts out very simply on how you present your company. This seems like a great topic for leadership to read about :). Instead of presenting your words in WHAT we do, start by saying WHY you do things. They give the example of Apple that really stuck for me; Wrong : We make great computers. They are beautifully designed, simple to use and user-friendly. Wanna buy one? Right : Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers. Wanna buy one? ( Start With Why *; pg40-41, ch 3: The Golden Circle) I really like how the latter is phrase